Breakenridge: War room needs to establish credibility and independence
While the Canadian Energy Center had the option to trade its old logo for another one, Albertans don’t have that choice with the CEC itself. For better or for more awful, this is the “war room” we have and this is the “war room” we are left with.
It can positively be contended that there is a requirement for something like the CEC, or possibly an increasingly broad requirement for progressively powerful advancement and guard of our vitality segment. In any case, it doesn’t naturally pursue that the CEC’s creation alone has achieved anything. Eventually, what is important is validity and ability; on the off chance that the CEC has neither of those things, at that point our huge interest in this endeavor will have been squandered.
It’s unreasonably ahead of schedule to pass judgment on the achievement or disappointment of the CEC, yet any reasonable person would agree the middle has had an ominous beginning. What’s more, early introductions can be difficult to address.
The logo error may have been the principal prologue to the CEC for some Albertans. Jump starting with what ended up being a logo duplicated from an American programming organization appears as though the kind of screw up that is difficult to square with the middle’s $30-million yearly spending plan and the entirety of its indicated smart.
Ideally, it’s a unique logo that currently rests on the CEC site, on the grounds that the snickers that pursued the first stumble would be nothing contrasted with the cries of chuckling that would pursue a second such humiliation. Turning into a fool could demonstrate deadly to the CEC’s elevated desire.
In this way, as well, could the observation that the CEC is excessively firmly connected to the administration. Apparently, the inside is a “free common enterprise,” and the head has demanded that it won’t be a publicity arm of the legislature. In the event that this endeavor is to succeed, we strongly expect not.
For instance, had the administration essentially supported its very own advertising spending plan by an extra $30 million every year for the equivalent expressed purposes, it would have been met with an unbelievable measure of criticism. The CEC can’t simply be an augmentation of the administrations as of now significant PR machine.
I don’t think anybody envisions for a minute that the CEC will repudiate the administration’s informing on any applicable issues, however its activity shouldn’t be to shield government arrangement.
For instance, there is an article on the CEC site clarifying the explanations behind — and the advantages of — bringing down Alberta’s corporate duty rate. I happen to concur with that strategy, yet it’s difficult to perceive how that fits into the middle’s job or order. The administration is more than fit for guarding its assessment arrangement — or some other strategy, so far as that is concerned, including the approach that prompted the CEC’s creation in any case.
After an opinion piece ran in a Medicine Hat paper prior this month, the CEC’s substance executive rushed to request a chance to give a reaction. Be that as it may, the first opinion piece being referred to was really contending against the choice to make the CEC. The inside didn’t decide to make itself, the administration did. Let the turn specialists who work for the chief or the vitality serve to take that one on.
On the off chance that that line is obscured, at that point, we have an issue. Moreover, if the CEC’s assignment is to spread the great word about our vitality part, I don’t know that people in Medicine Hat — or anyplace else in Alberta, so far as that is concerned — are the ones most desperately needing hearing it. Going on and on needlessly won’t win the fight for hearts and brains.
It’s not clear how we’re characterizing accomplishment for the CEC, and perhaps the administration prefers it as such. However, given that the inside isn’t going anyplace, we as a whole have a personal stake in it not being viewed as a joke and not being viewed as a PR vehicle for the legislature. Ideally, things will show signs of improvement from here.